Visual identity design for cooperative food market and coffee shop
We designed a visual identity that includes a logo, application of the logo to everyday products, the store’s website, and a campaign to launch the new e-shop. The logo reflects two key aspects of the team’s culture. It symbolizes Katalahou’s roots in local agricultural production through an artichoke plant and represents the core values of trust and solidarity through a lotus flower: as the lotus flower is capable of growing in muddy water and emerging unscathed from the depths, the team relies in the power of working together to achieve growth and renewal, even in the face of challenging conditions. The black and white, bold and clear-shaped lettering provides a strong foundation for the overall design.
For the launch of the new e-shop we created DIY, fun, sarcastic and irreverent campaign, reflecting the team’s spirited approach. The colors and messages all work together to create a cohesive and memorable experience.
Katalahou is still growing and evolving along with its members, and we’re excited to see what the future holds. Stay tuned!