Visual Identity | Fluxus

Visual identity design for Fluxus all day cafe

To convey Fluxus’ messaging consistently and cohesively, we employed a system of thin, geometric lines throughout all touchpoints. This included food packaging, signage, t-shirts, and promotional materials. Our goal was to capture the café’s warm and friendly ambiance while also maintaining a polished look. The logo’s geometric simplicity blends well with the clean and well-organized architectural design, creating an easy and approachable vibe that invites customers to step inside. We carefully chose a soft yellow color to express calmness and warmth, evocative of a sunny morning.